Serene is a family-run business, established in 1974. We are incredibly proud and humbled to have received multiple leading industry-recognised awards for both our high standard and quality of food and service.
In 2014 we won the regional award for best fish and chip shop in Greater London, Middlesex, and Essex. Serene has been awarded this much-respected award for the past ten consecutive years. Since 2007 we have maintained and been awarded the Sea fish quality award.
What is the Quality award? “The NFFF Fish & Chip Quality Award Scheme is all about finding those shops throughout the UK that give their customers the BEST QUALITY fish and chips, assessing them against our quality benchmark and rewarding successful applicants who pass the inspection and the taste test, with the ‘BIG Q’ Quality Award sign. This is so you can be assured of eating top-quality fish and chips from a top-quality fish and chip shop!”
We take food safety and hygiene very seriously and take great care in food purchasing and preparation. All our staff is trained and qualified in food handling and hygiene which is in accordance with the food standard agency guidelines.
Serene is a family run business since 1974; the first one was situated in west London, and successfully run for 17 years by Mustafa Redif and his brother.
Serene advertisement on a London bus.
Over the years, the storefront of Serenes has changed to adapt to the changes in Gants Hill.
Exhibiting fish and chips to the community at Cranbrook School.
Over the years we have only worked with companies with reputable names, our fish is only bought from suppliers who are members of the MSC.
Marine Stewardship Council works to recognise and reward sustainable fishing practices. Any fish bearing the MSC eco label can be tracked back to an independently certified sustainable fishery.
Serenes is committed to teaching young people about the importance of marine sustainability. For more information, you can check out the MSC Fish and Kids page.
We only work with the best, sustainable British suppliers and our food is freshly prepared in our kitchen.
Our Cod is caught from the wild in the North Atlantic and is prepared on the vessel as soon as they are caught.
Process:
Our meat is delivered to us weekly to ensure we serve fresh meat. We inspect the meat before purchase to guarantee high quality. A strict selection process is then carried out by our professional Chef which is then prepared for each specific kebab on our menu.
The perfect chip has a crispy outer coating and a light fluffy inside. The correct potato is essential to get this combination. Floury potatoes, generally known as old potatoes for chips. New potato season chips will never achieve that light inner filling. However, they still taste excellent. There are so many varieties of potatoes; here at SERENE we only buy best British temperature controlled potatoes, we call them the cream of the crop.
Our doner is made in-house by our experienced chef who produces weekly doners. By producing our own doners, we know exactly what goes into the meat. Our Doner consists of 100% British lamb which is a mix of lamb shoulder and breast.
We only use Jack brand poultry which has been established since 1908, this is currently the best poultry producers on the market.
Our salads are prepared daily to ensure we serve quality, fresh salads. All our vegetables are delivered to us twice a week which helps maintain the quality of our salad range.
We take great care in food handling, preparation, and hygiene which comply with the food standard agency guidelines. All our staff is trained and qualified to manage food allergens effectively in food preparation. Our customers can view the allergen information sheet, displayed in the store, online, and on our menus.
We cannot guarantee that our product is totally gluten-free due to the possibility of cross-contamination; however, regular inspections by officials from the London Borough of Redbridge are carried out, and we receive their assurances of more than meeting the required legal policy standard. We do all that we can to avoid cross-contamination but unfortunately, we cannot guarantee this 100%.
We received regional winner 2014 which covered Greater London, Essex, Middlesex and Sussex.
Received best British restaurant for 2008 and 2009 plus area winner Ilford 2008 and 2009.
Awarded to high quality fish & chip shops that are able to sustain high quality in there entire shop down to the freezer.
Received the highest award of five stars for health and hygiene
Received for community support.
Food standards agency certificate for food allergy online training.
This shows a commitment to the preparation of food which meets the needs of customers with coeliac disease.
This shows a commitment to the local community.
Top 5 London & South east England, Greater London, Middlesex, Essex every year since 2008. Now replaced by the Quality award.
Top 10 Best Seafood Restaurant in Ilford